Growth Marketing Consultant
Jan 2021 - PRESENT Amman, Jordan
- I help brands with their digital presence. Digital media assessment. Digital Marketing Strategy. Content Marketing Strategy.
Social Media Senior Manager
Jun 2012 - Sep 2019 Amman, Jordan
- • Responsible for building the Social Media Department (Managing a team of 9), setting up Social Media Strategy and Social Media Training as well as monitoring Zain Jordan presence. • Track, evaluate and report digital and social media channel performance as well as digital media performance, and continually optimize executions to drive best results. • Serve as thought leader on digital trends and emerging social media technologies. • Work with the global team to execute cross-platform social media/web campaigns to coincide with online & print advertising and added value programs. • Develop and execute differentiated and optimal content strategies by major social media platform, including Facebook, Instagram, Twitter, etc. • Continually audited social media landscape, strategically invested in emerging platforms, and optimized efforts on existing platforms based on client engagement, acquisition and retention objectives. • Organize Offline Community Activities (Tweetups, Customer Appreciation Day, Offline SM Contests.) • Raised Number of Twitter followers over 500K. • Raised Facebook Fan Page number to over 1.4 Mil Fans. • Planned Offline activities for online influencers that created a viral buzz. • Partner closely with analytics and leverage measurement tools to refine, systematically measure, and drive meaningful growth in social media KPIs. • Zain Jordan Facebook Page scored number ONE in Rate of Engagement & Most devoted Brand in Jordan November 2012 by socialbakers.com. Setting up Social Media overall strategy for the company. Creating policies & procedures for internal and external communication on social media. Helped with setting up Crisis Management plan. Built a social media team that was able to come up with great campaigns. Empowered my fellow team members to execute great initiatives.
Digital Media Director
Prime Ministry of Jordan
Sep 2009 - Feb 2011 Amman, Jordan
- • Primary and direct contact as manager over multiple accounts. Oversee performance to assure client requirements are met; Key Performance Indicators. • Established Digital Media and set up objectives & strategy for Prime Ministry Office and assisted Digital departments across Government Ministries. • Managed Prime Minister's website http://pmo.gov.jo. • Organized all projects for the digital department and ensured all team members are working efficiently, creatively collaborating, and completing projects according to internal/external requirements, schedule, budget, scope, etc. • Set up Guidelines to use Twitter & “Connect with PM” Blog for all Prime Ministry employees. • Branded Government Ministry presence online and unifying the message. Developed robust, innovative, saleable cross-platform editorial packages that speak to the brand’s programming. • Served as a key team contact for digital strategies and projects, oversee program budgets and timelines, manage internal and external support resources. • Oversaw editorial content creation that set the site’s editorial tone and content strategy, encouraging collaboration across content creators. • Managed Prime Ministry Twitter account @PrimeMinistry & @DigiDirJO. • Gained control and establish a credible source of media about the Prime Ministry and Government. • Engaged with citizens by answering issues and complaints via channeling then followed up and reverted back. • Scheduled, curated, updated and optimized those platforms on a daily basis for maximum impact, as well as edited and coordinated all social promotion.
01GovMar 2020 - Sep 2020
Digitizing 01Gov Brand Worked on website SEO and development. Then setup content strategy on social media including Blogs & Newsletters. Managed online events during COVID-19
Master of Science (MS), Management
Faulkner University Jan 2005-Jan 2007
Bachelor of Business Administration (BBA), Business Administration
Faulkner University Jan 2001-Jan 2005